Marketing Automation Masters presents
Marketing Automation Day
Tuesday 8 December 2026 · SAS Institute, Huizen
2026 was the year we found out.
2027 is the year AI becomes standard.
How do you start 2027? On 8 December, together with peers.
Why this afternoon
Every tool has AI now. What makes the difference in 2027 is how you use it: which decisions you hand over, which data you trust, and which rules you work within. On 8 December we start 2027 together, with four perspectives, a look ahead and a panel that works with your questions.
Four perspectives in one afternoon: strategy, practice, legal and platform.
A closing look at where AI is heading, and a panel with all speakers.
The panel works with the questions you send in when you register.
Speakers
Keynote
Andy Austin
The AI-Powered Future of Marketing
Legal perspective
Elfahmi el Bouazati
AI, Data and Trust: What Marketers Need to Know
More speakers will be announced soon.
Full programme →Intake
Three questions when you register.
01
Where do you need the most support in 2027?
02
What is your most pressing question about AI in marketing automation?
03
What do you expect from Marketing Automation Day 2026?
We use the answers, without names, to prepare the sessions and the panel. After the event we ask whether the afternoon answered your question.
Register →Programme
Tuesday 8 December 2026 · 13:00 to 17:00
Times subject to change. More speakers will be announced soon.
13:00
Welcome and registration
Coffee, networking and welcome.
13:30
Opening
Why this afternoon, and why now.
13:40
Keynote
The AI-Powered Future of Marketing
Andy Austin
What AI as standard looks like in 2027.
How AI is changing marketing, customer engagement and the role of the marketer, and what organisations prepare for next.
14:25
Customer perspective
AI in Practice: From Ambition to Reality
What it took to get there, from someone already on the way.
A customer on adopting AI in marketing: the opportunities, the lessons learned and what it takes to create value.
14:50
Coffee and networking
15:15
Legal perspective
AI, Data and Trust: What Marketers Need to Know
Elfahmi el Bouazati
The rules for standard: the AI Act, data and trust.
Privacy, data use, transparency, governance and the EU AI Act in marketing automation.
15:40
SAS perspective
AI in Marketing Automation: From Data to Decision to Action
How it runs day to day in the platform.
How AI becomes part of modern marketing automation platforms, with practical examples of decisioning, personalisation and automation.
16:10
Closing inspiration
What's Next: The Future Powered by AI
Where AI technology is heading next.
A look beyond marketing automation: what is becoming possible and how it could change business and customer experience.
16:40
Panel
From AI Potential to Business Impact
All speakers together, working with the questions from the intake.
17:00
Drinks
An early toast to 2027.
Date
Tuesday 8 December 2026
Time
13:00 to 17:00
Location
SAS Institute, Huizen
Seats
95 seats
SAS Institute, Huizen
We Can hosts this year's edition at the SAS Institute in Huizen.
- Address
- Flevolaan 69, 1272 PC Huizen
- Arrival
- Registration and coffee from 13:00
95 seats
Register
Tuesday 8 December 2026, 13:00 to 17:00, SAS Institute, Huizen. For marketing and IT professionals who work with CRM and marketing automation every day. Seats are limited to 95. When the afternoon is full, you can join the waiting list.
Previous editions
Marketing Automation Masters · 4 June 2026
Masters steken van Wal
Salon boat Adeline, Amsterdam
A moderated roundtable for CMOs and CFOs on how marketing and finance steer on profitable growth together, built on first-party customer data.
Mark Appel
Fractional CMO, ex-Exact, CM.com, Backbase, Sendcloud
Erik de Ruiter
CFO, Goudwisselkantoor
Pieter Stroop van Renen
Moderator. Director Global Sales and Marketing, Nexfeld (Modaxo)
Marketing Automation Day · December 2025
MAD25
Landgoed Oud Bussem, Huizen
Henk-Jan ter Brugge
MarTech's organisational role
Patrick Willer
Waves of change and relevance
Rob Taylor
AI-driven customer journeys
Karen Beun
Data management and CDP
Elfahmi el Bouazati
Privacy and compliance
Martijn Draaisma
Operationalising MarTech
Organised by We Can Marketing and SAS